Site AdminJoined: 07 Apr 2006Posts: 784Location: United Kingdom
Orange named the ‘worst broadband provider’
Orange’s broadband sales have dropped after the operator increased its prices and was recently named the worst broadband provider in an independent poll, store staff told Mobile.
Staff were left surprised when the operator introduced a £30 connection fee two weeks ago, despite negative publicity surrounding the broadband package over the past year.
Orange was named the ‘worst broadband provider’ by price comparison service uSwitch this month, and was criticised on Watchdog last year for being unreliable. Research group Aura also singled out the operator as being ‘poor’ in a customer satisfaction survey this week.
One Orange assistant store manager said: ‘Sales have plummeted to less than half they were before the connection charge came in.
‘Broadband has become almost impossible to sell and now it’s proving difficult to motivate staff to push it.’
Another Orange staffer bemoaned the timing of the price increase. He said: ‘It seems strange that they are raising the prices just after we were named the worst broadband provider. We aren’t selling any broadband at all at the moment.’
Orange has reacted to the problems by implementing ‘a long-term plan’, which is aimed at restoring faith in the service.
A spokesman said: ‘Our broadband network has been improved and comprehensive programmes are in place to improve it further.
‘The £30 connection charge brings the price in line with our competitors, and new customer offers are also in place.
‘We’ve got 1.14 million users and that’s up 7% on last year.’
Talked to a relative this w/end who holds a very senior position on the mobile telecoms side of Orange. He confirmed that Orange are actively seeking to shed the high usage B.Band customers whilst driving up the package prices for those left.Their crazy strategy seems to be based on the assumption that they will be left with ~ 1 million apathetic subscribers who will pay thru the nose for an inferior product.
_________________ Formerly Orange and sad
Now PlusNet and glad!!
Regards Dave
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