BT has repackaged its broadband products in a bid to distance itself from the bundled offers that plug "free" broadband.
Instead of competing head on with The Carphone Warehouse and Orange by matching their aggressive pricing, BT has decided to take a different approach that packs a whole stack of features into one monthly price.
The incumbent telco - which has some 2.5m retail broadband users - reckons its "Total Broadband" offering comprises "the most comprehensive broadband packages yet seen in the UK" and something that delivers "value for money".
Available from tomorrow, Total Broadband provides broadband download speeds up to 8 meg as well as a string of other features including VoIP, security software and a wireless hub.
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