Customers are continuing to desert Orange's ADSL offerings, the firm's results revealed today.
In the six months to 30 June 44,000 net broadband subscribers quit the firm, leaving it with 1.06 million. Orange said its UK broadband customer base was "levelling off", but figures released in February showed that just 4,000 net subscribers were lost in the last Three months of 2007. On its own numbers, Orange's decline is accelerating.
Despite the toughening economic conditions, the
rest of the big six ISPs have maintained the positive trend in their customer base as the market approaches saturation. “Orange has claimed that its failure to capitalise on market growth is a deliberate strategy to allow it to sort out problems with its network”.
Revenues for the UK Home Communication Services unit, which also includes fixed line voice telephony, fell 7.7 per cent. Much of the sales slide was due to the industry-wide decline in traditional home telephone usage. The proportion of margin-boosting unbundled ADSL lines rose from 23 per cent last year to 40 per cent, however. End Quote
So they actually want to lose customers.. while they (supposedly) sort out problems?.. but they still start a new advertising campaign (across the board, both mobile and broadband).. ?
I'm just in the process of leaving following many frustrations over my 2nd line.
When I mentioned this to a relative at a barbeque recently he was't at all surprised.Turns out that he is a ( fairly) senior person in HR with Orange - he told me that the Rententions dept have virtually given up on making offers - they just issue MACs! Apparently they have even had discussions about bringing support back to the UK but the bean counters won't have it!
They are really only interested now in selling to and retaining the mutli package subscribers.
Roll on migration day!!!
_________________ Formerly Orange and sad
Now PlusNet and glad!!
Regards Dave
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