Site AdminJoined: 07 Apr 2006Posts: 784Location: United Kingdom
Sony has launched its PlayStation 3 (PS3) console in Europe, in a bid to become the powerhouse of video gaming.
The company trails Microsoft and Nintendo in sales of next generation consoles and the launch has been beset with problems in the last year.
But the PlayStation brand remains strong with gamers and one million PS3s will hit shops on day one.
At the London launch everyone who bought a PS3 also received a free 46-inch HD television and a taxi home.
In total, the giveaway amounted to £250,000 worth of televisons to more than 100 gamers.
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